The Brand & Brew Podcast: The Entrepreneur Perspective from a Sports Dietitian
“In today’s episode, Eden and I chat about a dietitian’s side of entrepreneurship. Eden markets her private practice in such a unique way that I believe every business owner should listen in - she actually doesn’t even post infographics or content at all on her Instagram, but still gets those clients. How? Listen to her journey!”
I built Teton Performance Nutrition, my private practice on the idea "that we all fuel to perform in our lives, whether we're in the mountains or whether we're not. I do work with clients all over the country, but I also work with clients in my mountain community that just want to know what to bring when they go mountain biking, skiing, hiking, or climbing."
I am so glad that Chloe asked me to be a guest on the Brand & Brew Podcast because one of my favorite aspects about being an entrepreneur is evolving as a business owner. I had very minimal marketing experience last year, but it's one of my favorite components of owning my own business! I kind of joke that everything I do is marketing, but it is! Every appearance I make, every person I meet, and even just going for a bike ride - it's marketing, and you never know where a connection will come from. I strive to represent myself and my business well, no matter what I'm doing!
Some simple marketing strategies that I’ve learned since launching my private practice:
Instagram: stop scrolling and actually interact with the accounts that you follow. Support others by commenting and reposting content. I cannot tell you how many connections have come from this strategy.
Business Cards: First of all, you need a business card. It’s a tangible way to market yourself and your business. Second, put your face on your business card. People are more likely to remember who you are and what you do if they have an image to put with your business. Another RD gave me this advice last year, and it’s been a game changer - I get so many compliments on my business card because it’s personable! Also, I used Moo to create my business cards, and I found it very user friendly.
Don’t underestimate “Word of Mouth” marketing strategies, especially if you live in a small town like I do.
Recognize what makes you marketable. A friend gave me the feedback last fall that my most marketable asset is my authenticity. There are so many nutritionists and entrepreneurs out there, but I have to remember what separates me from them, what makes me unique - and that is what I try to market to people, in my community and beyond.
A final note about being an entrepreneur…
You will fail. That is ok. The opportunity to grow comes from how we learn from our failures. As an entrepreneur, you will face fear and failure every single day. No entrepreneur that we look up to in our society ever got to where they are without failing.
